Jay-Z & Rocawear Announce NY Yankees Partnership
Rocawear announced today a sponsorship with 27 time World Series Champions, the New York Yankees. For the 2012 season, Rocawear will have branded signage in Yankee stadium and integrated promotions throughout the season.
Jameel Spencer, EVP Marketing, men’s division, Iconix Brand Group, Inc., commented, “Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership. Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ‘12!”
The image says it all. It’s the Roc! Ha.
Follow Rap Dose
Get your daily fix of urban entertainment. Begin seeing the latest news, music, videos, mixtapes, pictures, and more on your public timeline. We'll make sure you stay up on what's fresh, and provide you with A1 content that will leave your friends asking where you found it. Rap Dose is updated constantly with new content, and this is the best way to find out when your favorite artist(s) have something happening, or something new worth checking out. Follow us and GET YOUR FIX!