Jay-Z & Rocawear Announce NY Yankees Partnership

Jay-Z & Rocawear Announce NY Yankees Partnership

Rocawear announced today a sponsorship with 27 time World Series Champions, the New York Yankees. For the 2012 season, Rocawear will have branded signage in Yankee stadium and integrated promotions throughout the season.

Jameel Spencer, EVP Marketing, men’s division, Iconix Brand Group, Inc., commented, “Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership. Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ‘12!”

The image says it all. It’s the Roc! Ha.

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Leave A Comment

  • Monique Portillo

    Fuck illuminati!!!

  • Mehar Asad

    bloody gay jay z

  • JoeysTheRealest

    @gleamsatm jayz got a deal with the yankees big fucking deal, me and joe are opening up a blueberry farm in rural jersey this summer

    • gleamsatm

      @JoeysTheRealest LMAO