After seeing 2Pac be brought back to life to perform alongside Snoop Dogg during his set with Dr. Dre at Coachella, many are left asking questions about the performance and about Hologram 2Pac’s creation. Today Nick Smith who is the president of AV Concepts spoke out about Hologram 2Pac to MTV. Nick revealed that Hologram 2Pac was not cheap to create and costs anywhere between $100,000 to $400,000 to recreate. So if you’re looking to book Hologram 2Pac perform at your Birthday party, you better start saving up now. He also revealed that Hologram 2Pac was Dr. Dre’s idea.
“We worked with Dr. Dre on this and it was Dre’s vision to bring this back to life,” said Nick Smith, president of AV Concepts, the San Diego company that created the hologram. “It was his idea from the very beginning and we worked with him and his camp to utilize the technology to make it come to life.”
Smith said he wasn’t allowed to talk about the creative aspects of the production — including how the hologram was able to seemingly perform the set in synch with Snoop and whether all the vocals were ‘Pac’s — but he did say that his company has the ability to recreate long-dead figures and visually recreate them in the studio. “You can take their likenesses and voice and … take people that haven’t done concerts before or perform music they haven’t sung and digitally recreate it,” he said.