Yesterday, Carmelo Anthony and Jordan Brand played host to hundreds of children and teenagers at Cipriani on Wall Street to celebrate the launch of his new signature shoe, the Melo M9. Sway Calloway of MTV News hosted the event and French Montana and Fabolous both graced the stage with performances. The kids in attendance got to try on Melo’s new shoes (so they can thirst), take photos on a green screen and watch his new documentary. They even set up a basketball court in front of the stage where the youngsters got to take shots for raffle entries in a draw to win a free pair of Melo M9s.
See pictures from the event as well as video footage from Fabolous and French Montana‘s performances below.