Watch Cher and Future sing “Everyday People” together

Gap’s new advertising campaign is bringing together unlikely collaborators. Cher and Future join forces for the first in a series of new ads. Both musical powerhouses sing a duet in the ad campaign promoting the popular clothing giant. The two musicians from different worlds sing a new rendition of Family Stone’s “Everyday People” in the Director X-filmed clip. Peep the new ad spot below.

“There was a great dynamic when working with Cher and we felt like we were doing something so much bigger than the two of us,” said Future. “Gap is not only bringing two cultures together but bringing everyone together through the music and style. It’s really about everyday people.”