Watch Diddy And Cassie’s NS4W “3 AM” Ad
Diddy and Cassie take it all off and get frisky in the new commercial for 3 AM By Sean John. The fragrance is out now and available at Macy’s, but the retail store does not want to run the commercial for it because it’s too racy. Find out why they don’t want to air the “3 AM” ad by clicking play. But do know, the video is not safe for work. I can’t stress that enough. The short ad is directed by Nabil Elderkin.
Here is what Diddy had to say about the ad in an interview with Style.com:
How did you develop the concept for the video?
The concept for the video represents one of the things that 3 a.m. is for me. It’s a very one-on-one time. It’s a time to have fun and push the envelope a little bit. It’s definitely an hour where you would find yourself with a young lady. Anything can happen at 3 a.m., and in the video, you see a fantasy that’s in my head of what happened that night.
How involved were you in coming up with the different scenes?
I worked hand in hand with Nabil [Elderkin], who is an excellent director. I gave him the broad strokes, and we just turned the cameras on and let it all happen. A lot of the stuff you see, like the running up the stairs, we didn’t do it 20 times. We shot the whole video in seven hours.
The last scene with you and Cassie is really steamy—what kind of reaction do you think you’re going to get from it?
I think if people hear about the video, they’re going to hear that it’s racy and provocative, but I also think they’re going to hear people say that it’s beautiful. That whole interaction has nothing to do with sex as much as it has to do with love. My concept is that love is the new sexy.