Sean “Diddy” Combs and actor/producer Mark Wahlberg announced a joint venture today with Southern California-based fitness and wellness water brand, AQUAhydrate. Combs and Wahlberg will oversee business strategy along with CEO John Cochran, formerly President of Fiji Water.
Voted BevNET‘s Best of 2012 award for Best Product Revamp, AQUAhydrate is a high performance water without the sugar and calories found in traditional sports drinks or vitamin enhanced beverages. The product’s combination of performance-grade electrolytes and a higher pH level of 9+ has caught the attention of elite athletes, active health-conscious consumers, and celebrities looking to perform at the top of their game, in every aspect of their life.
“This is a truly innovative company, and I’m thrilled to be part of it,” says Wahlberg. We all strive to do the best we can for our bodies but sometimes schedules, stress and other factors get in the way. AQUAhydrate helps me achieve the balance my body needs, no matter what. I enjoy being involved in every aspect of the AQUAhydrate brand and I’m looking forward to a very successful partnership.”
“As a brand architect, I am incredibly passionate and equally committed to every aspect of the businesses that I get involved with,” says Combs. “Partnering with AQUAhydrate and Mark is an incredible opportunity for me and I am looking forward to making history in the process. It’s important for me to be part of something that drives me and is constantly pushing the boundaries, and that’s what AQUAhydrate does. Together, we’re going to take AQUAhydrate to the next level.”
Having secured thousands of points of distribution across the US within the last six months, the brand has plans to establish AQUAhydrate as a household name and become a leader of innovation and health and wellness in the beverage category. Furthermore, Combs and Wahlberg understand the value and brand impact of having an engaged social audience, AQUAhydrate will take its message viral and offer consumers exclusive content and fan-based promotions that highlight the values of the brand.
AQUAhydrate, Inc. is a Southern California-based health and fitness water brand founded on innovative technology and science. Through a proprietary process, its water is purified to some of the most rigorous standards in the industry, supplemented with key performance electrolytes in significant amounts, and raised to an alkaline pH of 9+. It is this powerful synergy between alkalinity, electrolytes and minerals which fuels ultimate hydration, balance and performance, and which has made AQUAhydrate the water of choice for myriad health/fitness authorities, athletes, and celebrity endorsers. AQUAhydrate is available through a variety of grocery, health and natural foods stores throughout the U.S.