Fabolous Is The New Face Of Rocawear

Fabolous is officially the new face of Rocawear and he stars in a new ad campaign for the revamped street wear brand. The spring/summer collection is dubbed Rocawear Blak and is inspired by looks of the 90s — a mixture of Hip Hop, Punk, and Grunge. The clothing wont be available until April, but you can check out the new looks in the clip above.

“It’s important for me to align myself with a brand that speaks to my direction and focus,” Fab told MTV News. “The Rocawear BLAK collection consists of pieces that compliment my style and the overall brand ethos speaks to what I represent.”

“BLAK is mixture of LA and BK. Those two places are the melting pot for culture and diverse ethnicities, and [BLAK] is trying to take Rocawear from being looked at as just urban street wear, to show evolution and growth, into being an all around line.”

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