Yesterday J. Cole liberated the official artwork for his highly anticipated album Born Sinner. He also sent the internet into a frenzy by revealing that the project would be coming a week early moving it’s release from June 25th to June 18th, the same day as Kanye West and Mac Miller‘s forthcoming projects. Fabolous on the other hand did the opposite, moving his June 18th release date for Loso’s Way 2 back a month or so.
Billboard were able to catch up with J. Cole to ask him about his decision and why he wants to compete with Kanye’s Yeezus album. He had this to say:
“Instantly the lightbulb [turned on]… it got real. I made one phone call to somebody that would know, just to make sure first. As soon as I got it confirmed, I was like, ‘Yo…’ The idea hit me instantly: ‘You got to go to that date’. I’m not going to sit [here]… I worked too hard to come a week later after Kanye West drops an amazing album. It’d be like, ‘Oh and J.Cole dropped too, a week later.’ Nah. I’m going to go see him on that date. He’s the greatest. So it’s like, I’m a competitor by nature so it was instant, it wasn’t even a thought.”
“It’s a definite statement about how I feel about my album, which is confident. At the same time, let’s not forget this is Kanye West. He bets 100, 1,000, whatever the perfect is. His track record is flawless. I’m only expecting an incredible album from him. But I know what I have.”
Fans of Jermaine will have to wait a few weeks to find out if this was a good career move or not.