Jay Z never shies away from a new business opportunity and today the legendary New York rapper announces the launch of his new cigar line.

Hov has partnered with Cohiba Red Dot for the Comador Cigar, a super premium cigar which is already on sale. The news follows the debut of Hov’s fragrance Gold, which he released through Barneys last month.

Grab your pack of 21 for $999 here and see the product below.

jay z comador cigars