Jay-Z and Kanye West’s collaborative album Watch the Throne, which was released exclusively to iTunes last Monday (August 8th), has broken a record for the online store.

According to reports, the LP has become the highest selling album in the store’s history for first-week sales, moving about 290,000 copies to break Coldplay’s previous record with 2008’s Viva La Vida, which sold 155,000 copies.

Source: HipHopDX

Watch The Throne was the #1 album in 23 countries worldwide, everyone will know the official sales on Wednesday. Also, if you don’t have the album by now make sure you cop here.