Hot off the release of the ‘Red October” Nike Air Yeezy 2‘s, Kanye West decides to shake things up again. This time, he’s left Nike entirely and signed a deal with Adidas. Ye will hook up with the Y-3 Adidas team to create the “YEZZI,” yes, with an “i.” The collection with consist of both sneakers and clothing.
According to Ye, Nike is not interested in giving him his own brand and from Nike‘s perspective, that’s a smart move considering that brand would in turn compete with Jordan and everything else Nike has going on. Every Sneakerhead knows that there’s already enough politics in that situation and another brand pulling for consumers’ attention probably doesn’t make sense. That being said, it’s been well documented that companies often create competition with themselves through ownership of different, competing brands.
In an interview with Wired 96.5 Yeezy said “I just signed my deal a week and half ago. But it took a major company, and I can’t say yet. We’re gonna announce it in a couple of weeks.”
Watch the interview below.
UPDATE: Kanye West just confirmed the deal during an interview with Angie Martinez. When she asked him about the Adidas signing, Kanye responded “Whatever’s official, non-official, official, what y’all gonna see is… I am going to be the Tupac of product… I’ma be the first hip-hop designer, and because of that… I’ma be bigger than Walmart.”
Watch the footage below.