A Kanye West concert wouldn’t be a Kanye West concert without his ever so popular ranting, but the overseas audience wasn’t having it and reportedly booed him for nearly 20 minutes.

Last night during Mr. West‘s performance at Wireless Festival 2014 in London, Yeezus ranted for nearly 10 minutes about Nike, Louis Vuitton, and Gucci brands. He also managed to make up a new word and talk about how “they” try to “dis-humanize” those who believe anything is possible. This separated the audience and led to a large amount of boos, according to Softpedia.

Watch what Kanye had to say in his boo inciting rant below.

Kanye West Wireless Festival Rant

Kanye West didn’t just rant at Wireless Festival, he also hit the stage performing many of his classic songs, and recent popular tracks.

Check out some Instagram clips from his Wireless Festival set below.

Kanye West is now hard at work on a followup to his Yeezus album.