Remember the photo that surfaced of Kobe Bryant in the studio with Kanye West? Looks like we might finally know why they were together in the studio. Not much is revealed yet, but Kanye West is featured in Kobe Bryant/Nike’s new ad campaign/short film titled ‘The Black Mamba.’ The short film will also feature Bruce Willis and Danny Trejo, both who also appear on the billboard alongside Kanye West and Kobe. You can see the billboard image after the break, along with a trailer directed by Robert Rodriguez.

Update: You’ll be able to see the full short film February 19th. Streaming Live on at 1:00 AM PST.