Kanye West‘s G.O.O.D. Music crew has officially opened their online clothing store.

We knew it was only a matter of time before Ye made this move, it makes sense for someone so active in the fashion community. Fans can purchase a variety of clothing items from the online store located at, goodmusicmerch.com. The site includes hooded sweatshirts, sweatpants, T-shirts, shorts and tank tops, with prices ranging from $34 to $160, much less than Ye’s recent APC collaboration.

This past September, Kanye West spoke on his passion for creativity in various spaces, including fashion.

“I shouldn’t be limited to only one place of creativity,” West said during an interview with BBC Radio 1. “And it’s literally only like one or two or three reasons why I haven’t been able to break that down. This is the thing, you guys don’t understand. You guys don’t understand that I did the Yeezys and they eBayed for $90,000. And people wanted them bad as whatever, right? But I didn’t get a call from Nike the next day. You guys don’t understand that I’ve met with companies and they say, ‘What we’re trying to figure out is how we can control you and control that.’ If you’re an architect, if you’re a world builder, if you have all these ideas and you’re gaudy and you want to build buildings, if you don’t ever get that out what ‘s gonna happen? Isn’t that why you do it?”

Peep the gear for both men and women below.

kanye west good music line