Kendrick Lamar x Reebok

After releasing the official video for King Kunta last week, Kendrick Lamar teams with Reebok for his latest campaign “Be Ventilated”.

For people out there striving for something new, unexpected and yet classic, Reebok presents the Ventilator. In an era when “fitting in” means following someone else’s lead, we encourage you to move in your own direction. Claim your distinction. Be bold. Inspired by Kendrick Lamar’s definitive and powerful lyricism, we’re bringing a collaboration that invites you to do your thing… a little differently.

Check it out below.

Watch: Kendrick Lamar “Be Ventilated” Reebok Campaign