Kendrick Lamar x Reebok

Kendrick Lamar represents where he is from in a new spot for Reebok.

Kendrick Lamar and Reebok join forces with acclaimed director Anthony Mandler to take you on a journey through Kendrick’s hometown – Compton. The video celebrates the limitless potential of youth and is narrated by Kendrick through a powerful verse titled “Kendrick Lamar – I AM” – his own personal ode to Compton.

The Compton rapper also signed a deal with Reebok, and will be releasing a collaboration with them soon. More details about the Kendrick Lamar Reebok sneakers and more below.

“Kendrick fans will get their first glimpse of the Ventilator OG, debuting January 15th within the short film. As part of the new partnership, Kendrick will be featured in our global campaign celebrating the 25th Anniversary of Reebok’s iconic Ventilator shoe, which will debut in March 2015. Kendrick will also create his own limited edition capsule collection for Fall/Winter 2015, which will include signature Ventilator styles inspired by the artist’s life, style, and personality and will be available as of June 2015.”

[Via: Reebok]