Nas has partnered with Hennessey for their second annual Wild Rabbit campaign that previously featured Erykah Badu, Manny Pacquiao and Martin Scorcese.
For the campaign, Nas will perform at a private concert on January 15th at New York’s R Lounge. Hennessy has partnered with Livestream to broadcast the event worldwide and will also have it posted in it’s entirety on Facebook upon completion. Fans will also be able to submit questions to Nas at @HennessyUS during a live Twitter Q&A.
Read what Nas had to say about the deal below:
“This partnership with Hennessy has been almost two decades in the making, I am honored to be included in the group of previous partners Hennessy has selected over the years and hope this campaign will inspire others to ‘never stop, never settle.”‘
“Our ‘never stop, never settle’ mantra communicates a value at The Core of who we are as a brand and resonates with our consumers: pursuing one’s potential comes from an inner drive to continuously grow, continuously improve and seek greater levels of mastery,” added Rodney Williams, Senior Vice President, Moet Hennessy USA. “Nas is not only a master in music, but is blazing new trails in film and philanthropy, among other passions.”
Nas was recently admitted to hospital during a bought with vertigo, but he is expected to make his performance tomorrow night.