Nicki Minaj is the next rapper to take a shot at the very lucrative beverage industry. It was announced earlier today that Nicki has partnered with Myx Fusions, a fruit-infused moscato wine beverage. Nicki will be part owner of the company as well as the face of the ready to drink alcoholic beverage which comes in three flavors, peach moscato, coconut moscato, and original moscato.
The YMCMB diva had this to say:
“I have no doubt that it will be number one. It’s a great-tasting, amazing product that people will love. It’s not even a hard sell. Myx Fusions gives us an opportunity to revolutionize the wine industry.”
Currently you can only get Myx moscato wine in New York, New Jersey, Los Angeles and Las Vegas. With Nicki becoming the focal point of their new marketing campaign, which will be spread across print, radio, television and special event platforms they are surely looking to change that.