Nipsey Hussle is still riding the wave of momentum from his incredibly successful Crenshaw mixtape release and now the newly discovered marketing genius has linked up with California’s popular fast food joint Fatburger on custom uniforms for their staff.

Nipsey had this to say about the collaboration:

“The Fatburger logo, it’s like the Hollywood sign or it’s like something you come to L.A. and you think Los Angeles. We didn’t want to get in the way of that. We just wanted to represent our area and also the Crenshaw collection.

Fatburger being an iconic brand in L.A., our core values aligned. We had an idea to co-brand the Crenshaw collection from MarathonClothing with the Fatburger logo.”