Listen To No Pressure By Nipsey Hussle
Nipsey Hussle is preparing his long-awaited debut album Victory Lap, which he plans to drop through an official partnership between his independent label All Money In LLC and Atlantic Records. The project will be released sometime in 2018 and to hold us over the Crenshaw rapper has released a new 8-track mixtape titled No Pressure featuring Bino Rideaux and Dave East.
He explains the partnership to Complex:
Tell me about the Atlantic partnership.
Basically, it’s a strategic partnership to take the next steps with the Nipsey Hussle story. It’s between the company All Money In, which I’m a part owner in, and Atlantic Records for services of Nipsey Hussle.
It’s not a traditional artist to a label signing, you know what I mean? It’s more of us partnering with Atlantic and utilizing their specialties and their strengths to move what we’ve been doing to the next platform in terms of recognition, fan base, access to radio, access to retail, and utilize their staff, and tapping into a specialist.
— Atlantic Records (@AtlanticRecords) November 27, 2017