Grammy award winning and Oscar nominated artist Pharrell has signed on for a partnership Adidas. He will be involved with The Vortex Project which includes his Bionic Yarn. The initiative turns plastic debris into yarn and fabric and will be used in upcoming Adidas products.
“Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.”