Reebok CEO Uli Becker thinks Rick Ross isn’t taking the rape lyrics controversy seriously enough. Today at the Footwear News CEO Summit the Reebok CEO spoke out on Rick Ross, saying that he has “stupid advisers”.

Reebok CEO Uli Becker on Rick Ross:

“It’s unfortunate because he’s a great guy, he just has stupid advisers around him.”

Rick Ross was fired from Reebok last month after controversy surrounding his lyrics on Rocko‘s “U.O.E.N.O.” single. Since then Rick Ross has issued several apologies, but that must not have been enough for Reebok who publicly insulted the rapper today in Miami.

U.O.E.N.O. collaborator Rocko plans to release another remix of the song this Thursday, which will feature Rick Ross once again. Rocko displayed dissapproval of Rick Ross‘ lyrics live on stage recently, covering his face with a towel as women sung along to Rick Ross‘ controversial lyrics.

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