According to TMZ, Reebok has officially axed Rick Ross and will no longer have him endorse their products.

Women spoke out against Rick Ross for his rape lyrics in “U.O.E.N.O.” and picketed outside of Reebok headquarters last week. Apparently the picketing worked, as Reebok has officially fired Rick Ross.

It’s a damn shame because now we can’t see epic commercials, like this one.

Reebok tells TMZ … “Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand.  Unfortunately, Rick Ross has failed to do so.”

Reebok goes on:  “While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.”

R.I.P. Rick RossReebok endorsement deal. 2012-2013.