Watch “New Freezer” by Rich The Kid featuring Kendrick Lamar

Interscope Records label mates Rich The Kid and Kendrick Lamar connect in the official music video for “New Freezer.” The The song is the lead single from Rich The Kid’s forthcoming album and features production from Ben Jayne. The futuristic music video, much like the most of Kendrick Lamar’s recent clips, is directed by Dave Free of the little homies and Jack Begert.

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