Product placement is everywhere these days, as consumers we really can’t run from it. What’s impressive is when brands take placements to another level and create real partnerships with artists. One of the best examples of this I’ve seen recently is The Weeknd teaming up with ONE Condoms for his North American Fall Tour. The Weeknd is known for making music you want to get busy to so this makes perfect sense and as the press release states, “With performances known for sexy mood and vibe, The Weeknd embodies the hip, edgy, artistic character of our customers,” said Davin Wedel, founder and CEO of ONE. “His music evokes a passion and intimacy that perfectly complement the sensuality of ONE products.”

Check out the limited edition Kissland condoms below.