Tyler, The Creator‘s Mountain Dew ads starring a goat named Felicia that would do anything it takes to get her some of the sugary soft drink has been pulled. The ads starring the voice of Tyler, The Creator got pulled after writer Dr. Boyce Watkins called one of the commercials “the most racist commercial in history,” on YourBlackWorld.net. The commercial he makes mention of featured a Tyler, The Creator voiced character, Felicia The Goat, in a police lineup, telling a white woman she better not snitch and saying snitches get stitches while surrounded by other suspects, whom are all black men.

Mountain Dew was quick to pull all ads from the internet and have issued an apology, accepting full responsibility for Tyler’s commercial which featured a goat in a police lineup surrounded by black men.

“We apologize for this video and take full responsibility. We have removed it from all Mountain Dew channels and Tyler is removing it from his channels as well,” Mountain Dew said in a statement to MTV News.

Dr. Boyce Watkins claims that the commercial played on racial stereotypes, that Mountain Dew figured were okay because they were co-signed by a black man, Tyler, The Creator–who he also took aim at for rape lyrics on the song “Tron Cat.”

“Of course, in the world of Mountain Dew, every single suspect is black. Not just regular black people, but the kinds of ratchety negroes you might find in the middle of any hip-hop minstrel show,” Watkins wrote. “Mountain Dew has set a new low for corporate racism. Their decision to lean on well-known racial stereotypes is beyond disgusting. This doesn’t even include the fact that the company has put black men on par with animals.”

“Even worse is that Mountain Dew probably thinks this ad is acceptable because they got the OK from a black man,” he wrote. “In their thorough corporate oversight, Mountain Dew may not have realized that Tyler, the Creator is also the man who made a song called ‘Tron Cat,’ with a verse stating that he would ‘r@pe a pregnant b*tch and tell my friends I had a threesome.’

Dr. Boyce Watkins says the racial stereotypes were exploited so Mountain Dew‘s product could appeal to the black male demographic.


Tyler, The Creator and his manager Chris Clancy opened up to Billboard about the controversy.

Tyler The Creator Felicia The Goat

Source: MTV News